2021 has been a tough year for manatees, mainly due to water pollution that is killing the seagrass they eat to survive.
That's why Funky Buddha hard seltzer decided to do something about it.
The first-ever Manatee Derby.
A charity event in collaboration with Save The Manatee Club.
The Derby can be viewed on ManateeDerby.com. It's a 9-minute-long race that counts with an announcer and faux jockeys (because no one should ride or touch a manatee) and even has its own halftime show featuring nearly the 50% of a band which name we cannot legally mention.
“As a creative team, it’s always special when we can create a campaign that makes you laugh while also helping a good cause. I mean, we got to make a manatee race with tiny jockeys. What else can we ask for?”