top of page
BRAVO TO A SMART CAMPAIGN THAT'S SAVING LIVES
CASE STUDY
COLOGUARD IS AN EASY STOOL TEST YOU CAN TAKE AT HOME TO SCREEN FOR COLON CANCER. BUT YES, STOOLS, EWWWW.
PEOPLE GENERALLY DON'T LIKE HANDLING SH*T, BUT THEY DO IT EVERY SINGLE DAY FOR THEIR DOGS. SO WE GOT DOGS TO CONVINCE THEM TO PICK UP THEIR OWN.
FILM
PICKUPYOURPOOP.COM
WE LAUNCHED A PLATFORM WHERE PEOPLE COULD UPLOAD A PICTURE OF THEIR PET AND CREATE A CUSTOM VIDEO OUT OF IT. SHAPING AN ARMY OF SPOKES-DOGS (AND CATS) TO CONVINCE THEIR LOVED ONES TO GET TESTED.
AND WE FILLED DOG PARKS WITH OUR MESSAGE AS WELL
Cannes Lions
Pharma: Use of technology - Bronze
bottom of page