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VOLKSWAGEN AND J BALVIN PARTNER TO AMPLIFY THE VOICES OF LATINO MUSICIANS
THIS IS THE STORY OF RAYO, J BALVIN'S FIRST CAR - THE ONE HE DROVE TO HIS FIRST CONCERTS AND REHEARSALS, FROM WHERE HE SOLD HIS FIRST CD'S, AND THE ONE THAT MADE POSSIBLE THE ARTIST HE IS TODAY (His words, not mine).
THIS CAR WAS SO IMPORTANT TO HIM THAT HE DEDICATED IT A WHOLE ALBUM AND GLOBAL TOUR.
NOW THAT THE TOUR IS OVER, IT WAS VW'S DUTY TO KEEP THE LEGACY ALIVE. THAT'S WHY VW AND RAYO ARE EMPOWERING THE NEXT GENERATION OF LATIN ARTISTS BY CREATING THEIR MUSIC VIDEOS AND MAKING THEIR SOUND BE HEARD NATIONWIDE.
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